Golf Links To Money
Playing The Tournament
And Thereafter
Media Relations
During the tournament it will be a great idea to attract the media about including a big write-up in tomorrows paper or promotion on the nightly news.
The best way to do this is to invite plenty of celebrities to participate in the tournament. Don't limit yourself to Golf Pros only. You should make a big effort to attract high-profile politicians, CEO's and other celebrities. Look to some of your volunteers for the talents that they offer.
The second best way is to treat your media attendees like celebrities themselves. Even include them in their own foursome or mix them up with other teams without their fourth member. Or have them take a free shot at your Hole In One.
Alternative Activities
Definitely consider having a Hole In One event either before or after the tournament. You must have exciting prizes to attract attention. Sometimes you can get a car dealer or other high ticket item to supply the prize. This dealership then buys "insurance" so that they are covered in the event that someone actually makes the Hole In One.
Allow non team members to participate in this special side event. This will help you bring in another revenue stream as your tournament proceeds. Perhaps someone couldn't take off from work, but will come during lunch or after work to participate.
Consider a Golf Marathon or Golf-a-thon as an alternative to a corporate sponsored event. This allows the golfers to be the fundraisers by obtaining pledge sponsors to raise money before they show up to play.
The Golf-a-thon will not generate the big money like a corporate sponsored event. Depending on your volunteer manpower and how aggressive your golfers at securing pledges it could generate from $10,000 to $25,000 for your group.
A Golf Marathon can be held by playing for a specified period of time trying to get as many holes completed as possible. Or even raise money by the hour played or the amount under par made.
Offer prizes for the top generated sponsor recruiters. Also give a t-shirt and a hat for their attendance. Provide a continental breakfast with coffee, juice breakfast sandwiches, donuts and muffins.
Consider providing a few specialized Raffles. This alone will generate some revenue that you hadn't planned on. See more about providing a Raffle at your event.
A Night Golf Tournament could be another alternative to the typical golf tournament. Organize it any way you want, just include glow-in-the-dark golf balls. It is adviseable to choose a night with a full moon.
Charge for mulligans. Charge $5.00 for mulligans at the beginning of the event kickoff. Give a ticket, good for redeeming any mulligan, when a golfer gives $5.00 for each mulligan. This alone will generate many hundreds of dollars. When the golfer wants to use the ticket, he simpl gives it to his team mates to cash it in.
Committee Activities
Your committees should be responsible for closing
out their portion of your golf tournament. These
"To-Do's" are just as important as what was done
before the event:
* Public Relations Committee -- contact media with the outcome of your tournament and who won, contact the corporate and business PR offices and alert them of any winners and remarkable golfers from their company. It may be good to include some humorous or special comment that dealt with their employee entrants. Thank them for their support and help.
* Prize Committee -- this group should properly dispense of all "door prize" items and promotional items. Send letters of appreciation to each donor of items.
* Judging Panel -- Marshals should report any irregularites or problem golfers so that these may be avoided next year. Tally scores and report who the top golfers are by score.
* Welcome Committee -- should handle proper accounting of all monies and then deposit. This group should send letters of participants thanking them for their attendance. Obtain from the PR Committee the pictures taken and send them out to the golfers while thanking them for their participating. Compile names and addresses of participants for next year's invitation.
.
* Corporate Sponsorship -- Contact the business owners or CEO's personally by letter and by telephone. Thank them for the big part that they played in making your event successful.
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* Printing Committee -- Make sure that you place corporate sponsor signs in the proper places. Assist in distribution of printed material at registration.
Proper Accounting Procedures
Send the official tax receipt to the individual or company that actually paid for the event. If one person paid for a foursome, then only send a receipt to that person. If a company, then the receipt should made out to the company, not one of the individuals at the even. If one of the participants was the owner or CEO, then address the receipt to the company, but with a letter of thanks to that person.
You must make sure that any benefits like t-shirts, food and drinks and hats that provide a direct benefit to the registrant be deducted from the allowable tax-deduction according to IRS rules.
Golf Links To Money webpages
Part II -- Playing The Tournament And Thereafter
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