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How To Host A "Coffee" Fundraiser

Page 2 -- The Campaign Organization

Now that you've decided to hold a "coffee"

fundraiser you may be asking, "how

much money can we raise?" A missionary

that is forced to raise his own money for

his mission support may only need to hold

one to six of these events himself/herself

to raise the money needed. For this scenario they can just duplicate the introductory article on Hosting A Coffee Fundraiser.

A Crisis Pregnancy Center or other medium sized nonprofit may want to develop a full fledged campaign to raise the money needed. You must decide how much you want to raise.

The Campaign

Campaign

Chair

Lead Division Chair

Advance Division Chair

Sustainer Division Chair

Overall Structure

Lead Division Chair

Presidents Team

Diamond Team

Platinum Team

Advance Division Chair

Guardian Team

Champion Team

Patron Team

Defender Team

Advocate Team

Sustainer Division Chair

Supporter Team

Preserver Team

Provider Team

Contributor Team

Sponsor Team

Division Structures

Campaign Recruitment

As you can see, a campaign is much more structured than a simple fundraiser. It is essential that you recruit the right people. The overall chair is crucial and should be a person with good standing within the community.

The Campaign Chair then has the responsibility to recruit the Division Chairs. In the above situation, they should recruit the Lead Gifts Division Chair, Advance Gifts Division Chair, and Sustainer Gifts Division Chair.

Each Division Chair then has the responsibility to recruit 3 to 5 teams (you may choose your own team names that fit with your groups mission). A team may have one host that will conduct two coffees or two hosts that will conduct one coffee each. Of course, the chairs of the above should attend and assist with the coffees as they occur. Each Team should manage and report back to the Division Chair the results of each coffee.

Donor Selection

Two processes may occur when selecting donors. If you already have a large number of donors in your database, then it would be wise to allow the Lead Gifts Division to recruit from the biggest contributors and establish their invitations accordingly. The next hightst gifts should go to the Advance Gifts Division and finally the lowest contributors divided into the Sustainer Gifts Division.

Another way is to use the Coffee Campaigns to bring in new donors that know little about your organization. If this is the case that you are seeking, then each Division Chair should work with their teams to generate a list of potential invitees and who would be the best to invite them. Then divide these lists up for the immediate use of teams to issue invitations.

Your Potential

If every team above generates conservatively 5 monthly gifts of ten dollars per month out of ten visitors then you can generate $600 per coffee. With two coffees per team and 13 teams you could be counting $15,600.00, but probably much more.

So go have your coffees and have fun getting to know new people and raising more money. You'll really be surprised at how much your potential will increase your bottom line.